Peter Freedman has been appointed as the new Chief Marketing and Sustainability Officer at Switch Mobility Ltd. with immediate effect. The senior automotive executive joins Switch from Aston Martin where he was Vice President and Chief Marketing Officer.
Freedman joined Aston Martin in 2010 and held a number of positions since then, including Regional President – Sales & Aftermarket and Director of Corporate Strategy before becoming Vice President and Chief Marketing Officer in January 2020. Whilst in his most recent role, Freedman was responsible for global marketing and PR, including the launch of the brand's first SUV, DBX.
“I am delighted to have Peter join Switch and continue to add to the strong leadership team we are assembling. Peter brings a wealth of knowledge from within the automotive industry and a proven track record of delivering results. Peter will be key in leading the development of the Switch brand and achieving our bold sustainability objectives, I look forward to working closely with him.” Andy Palmer, Executive Vice Chairman and CEO of Switch Mobility
“Switch has the technology and capabilities to become a market leader in the uptake of carbon neutral transport solutions and I am honoured to join the leadership team at this exciting time for the business. I believe there is a significant opportunity for Switch to successfully deliver the planned product expansion and elevate the brand over the coming years.” Peter Freedman, Chief Marketing and Sustainability Officer of Switch Mobility
Switch Mobility Ltd. is a leader in urban electric mobility with over 280 electric vehicles in service with over 26 million miles covered. This latest high-profile appointment continues to add to Switch Mobility’s expertise, leaving the company well placed to help customers and cities achieve their net zero targets whilst offering them the lowest Total Cost of Ownership on the market.